The Edge (that is the name for the graphic device) is the visual representation that the student gets while attending Somaiya Vidyavihar University. It represents how the world opens up for the students after attending the various programs the university offers. Our graphic device will always appear in the shape of L within the system. Power red should be used in a manner that it fills at least one column at the minimum. The vitality red will be in less than 20% proportion to that of the brand’s power red.
A brand voice can be characterized by various elements such as language, tone, style, and messaging. It should be aligned with the brand’s overall identity and values, and should resonate with its target audience. In a world where Somaiya Vidyavihar University stands for being the favourite teacher, the brand sounds like
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