Color identity in white background
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Brand Voice
At Somaiya Vidyavihar University, our brand voice is rooted in the concept of “the favourite teacher.” It embodies inspiration, daring, empowerment, and optimism, creating an atmosphere where everyone feels supported and motivated to excel. With this unique foundation, our brand voice connects deeply with our audience, fostering a transformative educational experience that goes beyond traditional boundaries.
Inspiring
At Somaiya Vidyavihar University, our brand voice is rooted in the concept of “the favourite teacher.” It embodies inspiration, daring, empowerment, and optimism, creating an atmosphere where everyone feels supported and motivated to excel. With this unique foundation, our brand voice connects deeply with our audience, fostering a transformative educational experience that goes beyond traditional boundaries.
Daring
“Daring” can be defined as the willingness to push boundaries, challenge conventions, and embrace bold ideas. It reflects our commitment to encourage innovation, experimentation, and a fearless pursuit of knowledge. We foster an environment that inspires students and faculty to take risks, think critically, and explore unconventional approaches to problem-solving. Daring is at the core of our brand, driving us to venture into uncharted territories and create meaningful impact in the academic and research domains.
Empowering
“Empowering” can be defined as the act of equipping individuals with the knowledge, skills, and resources necessary to thrive and make a difference. We strive to create an inclusive and supportive community that fosters personal and professional growth. Empowering involves providing opportunities for students, faculty, and staff to develop their talents, pursue their passions, and become agents of positive change in their communities and beyond. Our brand’s focus on empowerment aims to uplift individuals and enable them to realize their full potential.
Optimistic
"Optimistic" can be defined as maintaining a positive and hopeful outlook towards the future. It embodies the belief that challenges can be overcome, opportunities can be seized, and progress can be made through determination and resilience. Our brand embraces optimism by fostering an environment that encourages innovative thinking, cultivates a growth mindset, and instills confidence in our students, faculty, and community. It reflects our unwavering commitment to creating a brighter tomorrow and inspiring others to embrace a positive mindset in all endeavors.
The Edge
The Edge (that is the name for the graphic
device) is the visual representation that the student gets while
attending Somaiya Vidyavihar University.
BOX ELEMENT EXAMPLES
Parent Logo
The Somaiya logo and seal are a vital part of our brand and should always be reproduced at a size that is legible. The guidelines below will help you determine which logo or seal should be used — and you can find all these elements on our download page
- The Emblem represents the drive and the flame the university build within every student.
- Identity is designed to build equity in the Somaiya name.
Institute Logo
Proportion
Size and clear space
Clear Space
- In order to ensure the prominence and legibility of the logo, a clear space around the logo is Required at all times. The ’S’ height of the “Somaiya” word mark equals ‘x’, and the space on all four sides od the logo is Determined by ‘1 x’.
- The line surrounding the logo shown indicates the clear space and is not meant to be printed. This invisible box should remain free any other elements, such as typography and graphic elements.
Minimum Size
Figure - A Print
Figure - A Print
Guidelines and Usage of Somaiya Parent Logos
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The Somaiya logo can always be used in white patch. It can be used on any background image, patch and solid.
Reverse identity in dark background
Reverse identity in dark background
Black identity in white background
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- It is crucial that the logo is always used correctly, and not misused in any way. This will ensure a consistent look across all touchpoints.
- To the right are examples of what NOT to do with the Somaiya Vidyavihar University logo.
Do not place the Identity on a photographic background which compromises the identity legibility
Do not distort the logo Horizontally & vertically
Do not rotate the logo in any angle
Do not change the colours of the logo
Do not change the placement of logo
Do not use any special effects
Do not place the logo on coloured backgrounds other than those specified in these guidelines
Do not place the logo on gradient backgrounds other than those specified in these guidelines
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Do not attempt to create art for the Somaiya logo, seal or wordmark for any application.
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Identity Placement
We must be consistent in how we place our identity. The Somaiya Vidyavihar identity is always placed as below:
- Top left corner
- Top centre (Only for Certifiate)
- Bottom left corner
Usage of Colors
Somaiya’s primary brand color is Power Red, Vitality Red & Pantone Grey
Following this simple rule will help you maintain a strong brand connection to the university and createcoherent and impactful materials.
In addition to Cornell red, there are a number of other colors available to you. The graphic here depicts general guidance for the use of color. While not an exact equation, the percentages should be referenced when working on design.
Examples are provided below as a reference for web layouts.
20%
5%
40%
10%
10%
Primary
15%
Secondary
Primary Palette
Primary colors are the officially recognized color palette for the university. These colors are critical to leverage the Somaiya brand and provide clear consistency.
The primary red has been made a little sharper to give it an extra dose of vitality Our brand colour infused with some vitality for the future with an addition of a brighter red.
Power Red
PMS: 186 C
CMYK: 20, 100, 90, 10
RGB: 183, 32, 46
HEX: #B7202E 
Vitality Red
PMS: 2347 C
CMYK: 0, 100, 100, 0
RGB: 237, 28, 36
HEX: #ED1C24
Pantone Cool Gray
PMS: 10 C
CMYK: 0, 0, 0, 80
RGB: 88, 89, 91
HEX: #58595B
Pantone Dark Gray
PMS: 10 C
CMYK: 0, 0, 0, 100
RGB: 35, 31, 32
HEX: #231F20
White
PMS: White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFFF 
Secondary Palette
Secondary colors palette will be only used for graphs and infographics. For all other applications, only primary colors palette is to be used. It includes colours that represent the myriad possibilities that the brand offers and are meant to connote our warmth and empathetic nature. They also bring to life our rootedness in our values.
Orange
CMYK: 0, 60, 100, 0
RGB: 245, 130, 32
HEX: #F58220
Light Brown
CMYK: 27, 71, 100, 17
RGB: 162, 87, 35
HEX: #A25723
Yellow
CMYK: 0, 20, 100, 0
RGB: 255, 203, 5
HEX: #FFCB05
Dark Brown
CMYK: 40, 75, 96, 51
RGB: 96, 51, 18
HEX: #603312
Ayurvihar Green
CMYK: 85, 15, 100, 3
RGB: 0, 151, 61
HEX: #00973D
Other colour Palette
Trust Blue
CMYK: 100, 81, 5, 0
RGB: 0, 74, 156
HEX: #004A9C
Blue / Link Blue
CMYK: 93, 58, 18, 2
RGB: 0, 102, 153
HEX: #006699
Dark Blue / Link Blue
CMYK: 100, 73, 37, 24
RGB: 0, 68, 102
HEX: #004466
Examples
These simplified web page layout examples show the ratio of primary and secondary to each other.
Primary Font
Serif typefaces
Our type is a combination of two main typefaces. For headlines we use Marcellus, which comes in a single weightand has a touch of legacy juxtaposed with an open and contemporary character.
Marcellus - Regular
- Aa
- Bb
- Cc
- Dd
- Ee
- Ff
- Gg
- Hh
- Ii
- Jj
- Kk
- Ll
- Mm
- Nn
- Oo
- Pp
- Rr
- Ss
- Tt
- Uu
- Vv
- Ww
- Xx
- Yy
- Zz
- .
- ,
- ;
- “
- !
- ?
- @
- &
- ( )
Secondary Font
Sans serif typefaces
For body copy, we use Fira Sans,which is a contemporary condensed typeface and comes in many different weights
Fira Sans - Light
- Aa
- Bb
- Cc
- Dd
- Ee
- Ff
- Gg
- Hh
- Ii
- Jj
- Kk
- Ll
- Mm
- Nn
- Oo
- Pp
- Rr
- Ss
- Tt
- Uu
- Vv
- Ww
- Xx
- Yy
- Zz
- .
- ,
- ;
- “
- !
- ?
- @
- &
- ( )
Fira Sans - Regular
- Aa
- Bb
- Cc
- Dd
- Ee
- Ff
- Gg
- Hh
- Ii
- Jj
- Kk
- Ll
- Mm
- Nn
- Oo
- Pp
- Rr
- Ss
- Tt
- Uu
- Vv
- Ww
- Xx
- Yy
- Zz
- .
- ,
- ;
- “
- !
- ?
- @
- &
- ( )
Fira Sans - Medium
- Aa
- Bb
- Cc
- Dd
- Ee
- Ff
- Gg
- Hh
- Ii
- Jj
- Kk
- Ll
- Mm
- Nn
- Oo
- Pp
- Rr
- Ss
- Tt
- Uu
- Vv
- Ww
- Xx
- Yy
- Zz
- .
- ,
- ;
- “
- !
- ?
- @
- &
- ( )
Fira Sans - Bold
- Aa
- Bb
- Cc
- Dd
- Ee
- Ff
- Gg
- Hh
- Ii
- Jj
- Kk
- Ll
- Mm
- Nn
- Oo
- Pp
- Rr
- Ss
- Tt
- Uu
- Vv
- Ww
- Xx
- Yy
- Zz
- .
- ,
- ;
- “
- !
- ?
- @
- &
- ( )
Primary & Secondary Font Usage
Font ratio - Typesetting
1
Heading
Marcellus Regular
Title Case
2
Subheading
Marcellus Regular
Sentence case
3
Body Copy
Fira Sans Regular
Sentence case
4
Action Line
Fira Sans Medium
Sentence case
1
K J Somaiya Institute of Management
Admissions 2023
2
Last date to apply 10th February 2023
3
- Leading business school in India
- Located in the heart of Mumbai
- 50 acre lush green campus
- State-of-art sports facilities
- International Immersions
- Experience based learning
- 100% placements
4
Contact : +91-22 6728 3000/3050 | simsr.somaiya.edu
System Font
Sans serif typefaces
Arial is a system font that is pre-installed on PCs and Macs, It should be used for internal communication. It can be used in two weights, as shown on the right.
Arial - Regular
- Aa
- Bb
- Cc
- Dd
- Ee
- Ff
- Gg
- Hh
- Ii
- Jj
- Kk
- Ll
- Mm
- Nn
- Oo
- Pp
- Rr
- Ss
- Tt
- Uu
- Vv
- Ww
- Xx
- Yy
- Zz
- .
- ,
- ;
- “
- !
- ?
- @
- &
- ( )
Arial - Bold
- Aa
- Bb
- Cc
- Dd
- Ee
- Ff
- Gg
- Hh
- Ii
- Jj
- Kk
- Ll
- Mm
- Nn
- Oo
- Pp
- Rr
- Ss
- Tt
- Uu
- Vv
- Ww
- Xx
- Yy
- Zz
- .
- ,
- ;
- “
- !
- ?
- @
- &
- ( )
System Font Usage
System Font Usage
Font ratio - Typesetting
1
Heading
Arial Bold
Title Case
2
Subheading
Arial Regular
Sentence case
3
Body Copy
Arial Regular
Sentence case
4
Action Line
Arial Bold
Sentence case
1
K J Somaiya Institute of Management
Admissions 2020
2
Last date to apply 10th February 2020
3
- Leading business school in India
- Located in the heart of Mumbai
- 50 acre lush green campus
- State-of-art sports facilities
- International Immersions
- Experience based learning
- 100% placements
4
Contact : +91-22 6728 3000/3050 | simsr.somaiya.edu
Style
Photography is an integral part of the new Somaiya Vidyavihar University brand. To represent the freedom, the ability to cross pollinate and learn from the multiple learning pathways that the programs offer, the photographs must
- Have a lot of open area and white space
- Showcase the beauty of the campus
- Have a strong source of light
- Include portraits of students and teachers
- Include collaboration of groups of people learning and growing
- Exude positivity and confidence and hope for the future
Examples
Misuse
- Photographs cannot be dull, it should not be in dark unlit rooms
- Cannot represent tears or violence
- Cannot be single gender or race.
- Photographs cannot be black & white
- Do not distort the image Horizontally & vertically
- Don’t use watermark images
Examples
Guideline & Sourcing
Here are some tips to follow when selecting and using imagery for the Somaiya website:
- Use large enough images so they appear sharp — not pixelated — at every breakpoint and on all devices.
- Recommended file types are .jpgs and .pngs. Avoid .tifs and .gifs
- Make sure to follow proper accessibility guidelines for photography.
- Stock imagery should be used sparingly. Try not to use it at all, but if needed www.pixabay.com and www.pexels.com are good resources for royalty-free photos that are free to use.
Photo Library
Note:
Login to MyAccount portal with SVVNet ID to download assets.
Videos
Stationary
Word Documents
Typesetting
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Header:
Inert Parent, Institute & Trust logo
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Size :
210 mm (w) x 297 mm (h) - ( A4 size paper )
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Size :
Page Number
Letter Heads
Typesetting
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Address:
Fira Sans Regular 10.5 pt by 12.6 pt leading Sentence case
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Size:
210 mm (w) x 297 mm (h) - ( A4 size paper )
Social Media Post
Typesetting
| Dimension | Size | |||
|---|---|---|---|---|
| Landscape | 1080px (W) X 566px (H) | |||
| Square | 1080px (W) X 1080px (H) | |||
| Portrait | 1080px (W) X 1350px (H) | |||
| Reel | 1080px (W) X 1920px (H) | |||
| Stories | 1080px (W) X 1920px (H) |
Copyright & Licensing
Somaiya Vidyavihar University is deeply committed to preserving the integrity and accessibility of its network, designed primarily for essential educational and research purposes. It strictly prohibits the use of its network to infringe upon the law. Distributing copyrighted material without authorization, including unauthorized peer-to-peer file sharing, is a violation of the Copyright Act and may expose individuals to both civil and criminal liabilities.
Those found liable for civil copyright infringement could be ordered to pay either actual damages or “statutory” damages ranging according to the Indian law for the infringed work.
Somaiya Vidyavihar University adheres fully to the Copyright law. Users of the Somaiya Vidyavihar University network who are discovered engaging in repeated copyright infringement may have their network access terminated and could be subject to disciplinary action, reported to the relevant Head Of Department.
For more comprehensive information, you can reach out to communications@somaiya.edu for assistance.